team@worcester78s.com

       

city of worcester community first

Sponsorship Benefits
Brand Awareness
Corporate Responsibility

78s logo for corporate responsibility
corporate sponsor logo
boys & Girls Club Logo

Main Features Of This Program

Sports Team Sponsorship

Worcester 78s is a men's professional basketball team competing in the American Basketball Association and hosting home game at Boys & Girls Club of Worcester. The team's sponsor marketing department is laser focused on brand and product awareness campaigns as well as campaigns that generate awareness of our sponsor's corporate social responsibility.

Charitable Donation

Worcester 78s  marketing campaigns are provided as an incentive for your donation to Boys & Girls Club of Worcester. This non-profit organization serves underprivileged students between 8 and 18 years old with  after school and summer programs focused on education, athletics, healthy habits, leadership skill and beyond.

Fact: High School seniors that are Boys & Girls Club of Worcester members attend college at a rate (97%) higher than the city's high school graduation rate (94%) 

How Your Business Benefits

Brand Awareness & Product Awareness

Sports teams have a primary benefit other industries often struggle to achieve: brand loyalty. By creating a brand association with Worcester 78s, a hyper local, grass roots and growing sports brand, your messaging is being driven with impressions to a targeted demographic already primed to be convert to evangelists.

Social Commitment

Through your donation to Boys & Girls Club of Worcester you are doing more than displaying your commitment to social responsibility, which is more important to Millennials than and group before. You are also supporting an organization that is turning young people into better students that pursue higher levels of education. These students will be expanding your talent pool of the future.

Polls: Several studies have shown Millennials want to work for and buy from brands they feel share their values substantially more than previous generations

American Basketball Association (ABA)

The ABA has over 100 teams across the United States and is the largest and most diversified professional sports league in the world. Team owners in the ABA include both men and women across a huge diversity of racial, ethnic and national origins. 

Businesses that are located in the Worcester area, or have an interest in an expanding presence in the city, have team sponsorship opportunities that can be a valuable part of their corporate marketing strategy.  These team sponsorship packages leverage the 78s sports marketing expertise for campaigns designed for the following objectives

ABA  Logo

Current Sponsors

corporate social responsibility Tavern square ad
own lane music sponosr logo
corporate social responsibility rising arc

Target Market Profiles

Male Age 22-35

  • Post-Collegiate working professionals
  • Early to mid career "Millennials"
  • Seeking quality of play above high school and college basketball
  • Values local area convenience.
  • Tech savvy, frequently engage with social media
  • Income $45-$75k

College Students Age 18-21

  • Large percentage of students, special focus on Clark University - Walking Distance
  • Attracted to admission discounts for students
  • Heavily consumes social media
  • Likely to have recent exposure to organized sports and athletics
  • Income $27k - $32k

Households with Children Age 13-17

This group has two segments

  • Households of Boys & Girls Club members
    • Often low income single parent families
    • Household Income $25k - $35k
  • Families with children 
    • Household income $50k+

People who can identify with our players are most likely to become fans and evangelists of the team.
As each of our players are in their 20's, our marketing targeting is heavily focused on engaging with Millennials

Awareness Marketing

Worcester 78s Basketball can be a powerful component of  an effort building brand awareness. A brand marketing strategy with campaigns seeking to establish or expand presence in the Worcester area will find niche access to powerful demographics in the city.

Product awareness efforts will also find the 78s organization an effective ambassador to the valuable demographics within the team audience and target market segments. This also applies to marketing for services based businesses.

The team assets that are leveraged in these campaigns vary based on the selected package and include a mix of social media, video, website  and event marketing including within our game day program.

Corporate Social Responsibility

Consumers have come to expect social responsibility in business today. The 78s have a unique collaboration with Boys & Girls Club of Worcester, the charitable organization held in the highest esteem in Worcester. The team hosts its home game events at the Worcester Club's impressive facility, built just a decade ago. Through that relationship, the team is also engaged with members of the club by participation in events and hosting basketball instructional clinics. Members of Boys & Girls Club of Worcester also receive complimentary admission to all games the team hosts at the facility.

An important part of this collaboration and the mission of the team is to support this incredible organization. In each of our sponsorship packages, a portion of the fees paid for participation can be paid directly to Boys & Girls Club of Worcester as a charitable donation. Some packages permit 100% of the fee to be pain in this manner.

Millennials Prioritize Socially Responsible Businesses

Corporate and social responsibility has a larger impact on how consumers view the brand of a business than it ever has before. There is a consistent trend of studies that find Millennials, currently spanning ages from late teens to mid-30's and now the largest group in the workforce, value a sense of purpose in the work that they do and the businesses they buy their products more than anyone before them. These trends make the influence of corporate and social responsibility critically important to the overall perception of a brand in today's marketplace.

Brand Association With Public Service Organizations

The brands you choose to partner with and associate your brand with is likely already part of your strategy to meet a number of objectives. When considering the brand of your business for social responsibility, selecting the public service and charitable organizations you support is an important component in how you can craft the effect on your corporate brand.

Sponsorship Packages

Bronze Package.

$100

Learn More
  • Print advertisement within two game day programs
  • Live Public Address Announce with two home games
  • Digital ad in rotating location on team website for 4 weeks
  • Brand placement within social media contet
  • Five Free Tickets each redeemable for any home game ($50 value)
  • Pay directly to Boys & Girls Club of Worcester 

Silver Package

$250

Learn More
  • Print advertisement within four game day programs
  • Live Public Address Announce with four home games
  • Digital ad in rotating location on team website for 6 weeks
  • Brand placement within social media content
  • Ten Free Tickets each redeemable for any home game ($100 value)
  • Pay directly to Boys & Girls Club of Worcester 

Gold Package

$500

Learn More
  • One full page advertisement within game day program
  • Print advertisement within four game day programs
  • Live Public Address Announce with five home games
  • Digital ad in rotating location on team website for 8 weeks
  • Brand placement within social media content
  • Fifteen  Free Tickets each redeemable for any home game ($150 value)
  • Pay directly to Boys & Girls Club of Worcester 

Diamond Package

$1000

Learn More
  • Two full page advertisement within game day program
  • Print advertisement within four game day programs
  • Live Public Address Announce with six home games
  • Digital ad on team homepage until championship game (April)
  • Brand placement within social media content
  • Four tickets to each home game ($280)
  • One official ABA Basketball, signed by team and presented in enclosed case ($65 value)
  • One "presented by" game night. Ex. January 6 Sting @ 78s presented by [your company]
  • Pay directly to Boys & Girls Club of Worcester 

Platinum Package

$2000

Learn More
  • Two full page, back cover advertisement within game day program
  • Print advertisement within four game day programs
  • Live Public Address Announce with two home games
  • Digital ad on team homepage until end of summer
  • Brand placement within social media content
  • Eight tickets to each home game ($560 value)
  • One official ABA Basketball, signed by team and presented in enclosed case ($65 value)
  • Two "presented by" game nights. Ex. January 6 Sting @ 78s presented by [your company]
  • 8' wide banner hung in the gym during home games ($100 value)
  • Pay directly to Boys & Girls Club of Worcester 

Learn More About Sponsorship

Let us know how to reach you and we'll be in touch with more information

Contact Tom Marino 774.312.6501

Schedule Sponsor Consult

Click this button to schedule a time to discuss our sponsorship program

Worcester 78's
65 Tainter St.
Worcester, MA 01610
(game day or by appt)

       

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