Depictions of sex using various types of media goes back centuries and even millennia —but the internet has made it more accessible and available than ever. The founders of Four Chambers decided not to label the project—and instead created their own standards free of marketing jargon and generalizations. In addition to their strict shooting guidelines , each performer also gets to review the final film and veto any clips they do not wish to share. In , Cindy Gallop took to the Ted stage to make a case for why modern adult entertainment needed a major overhaul. There, she announced her launch of Make Love Not Porn , a website that features highly-curated, revenue-sharing social sex uploaded by users. While the focus is on cisgender heterosexual sex, there are performers and videos representing various orientations as well.