Worcester 78's is a hybrid organization that is community first focused in the city of Worcester MA. Our primary objective is to inspire and motivate young people to learn, lead and achieve. Our strategy is to leverage teachable moments into opportunities to learn through the many moving parts it takes to operate a sports team. Students interested in an area across a range of athletics, business and creative disciplines will have an organization willing to help them learn, create, experiment and maybe even break a thing or two while taking part in a real world, bootstrapped startup.
Our mission is to play an active, positive role in the the lives of young people in Worcester through raising funds for Boys & Girls Club of Worcester while designing and implementing independently operated athletic and educational initiatives alongside Club operations that contribute to its mission.
Team leadership has established the following organizational objectives as methodical parameters to sustained success of our mission.
1. Community First
Develop a culture of service to young people within our local communities and the community organizations that serve them.
2. Winning Matters
Provide a family friendly sports entertainment product that exists within a culture of winning.
3. Professional Athletes that Inspire
Attract athletes with the character traits, skills and determination to achieve within the ABA and at higher levels of basketball
4. Partnerships That Are Investments
Design a marketing opportunities that range from attractive to corporate sponsors and affordable for small business while delivering return on investment for every partner.
5. Be 21st Century
Leverage technology and creative delivery mechanisms to deliver interactive multimedia content experiences
Our organization is still small and developing. When the time comes to implement an organizational strategy it will be quite flat in structure with three primary operational units: business, basketball and community. Our productivity philosophy is very influenced by the Agile Development Methodology. We value aligned short, medium and long term goals with iterative productivity blocks followed by open team review.